Denim Day

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Denim Day

April 24, 2019 – April 25, 2019 all-day
YWCA of Central Virginia
626 Church St
Lynchburg, VA 24504
Sarah Brown, Program Manager - SARP
434-847-7751 option 3
Denim Day @ YWCA of Central Virginia | Lynchburg | Virginia | United States

Once again YWCA of Central Virginia will join with Peace Over Violence for the Denim Day campaign during Sexual Assault Awarness Month #SAAM/#SAAMCVA.

To participate simply wear your denim for a purpose on April 24th.  Community members can make either a  $5 donations or $10 t-shirt donations can be made through our Eventbrite page:  T-shirts are often worn on the day of the event to show solidarity for the cause.  All funds raised go to support the YWCA and its programs that work to combat sexual asssault/violence, domestic violence, and housing insecurity for low-income women.

Demin Day happens on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault.

For more information please reach out to our SARP program manager – Sarah Brown at 434-847-7751, option 3 or via email.


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