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YWCA CVA to Participate in Demin Day

Denim Day is April 24, 2019

Join YWCA of Central Virginia as we honor Sexual Assault Awareness Month by participating in Denim Day and wearing jeans to make a statement against rape and sexual violence. Have your entire offices wear denim to help us bring awareness to sexual assault and violence, and don’t forget to take a photo and tag it #SAAMCVA #SAAM!

You may opt to make a $5 donation or a $10 donation to purchase a t-shirt to wear on Denim Day with your jeans. All proceeds go to support the YWCA of Central Virginia’s programs including our Sexual Assault Response Program. If you pay by check or cash when you pick up your shirt, your cost is only $10. If you prefer to use a Credit Card, there is a small fee added to the cost of the shirt to cover the processing charges. Donations and t-shirts may be purchased through the Eventbrite ticketing link provided (this includes the option to reserve a shirt to be paid by cash or check upon pick up).


What is Denim Day?

  • For the past 20 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual harassment, abuse, assault, and rape. In this sexual violence prevention and education campaign, we ask community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.